About C21Screenings

ABOUT C21SCREENINGS

C21Screenings is the world’s leading online B2B platform carrying thousands of new shows from hundreds of the world’s leading suppliers. Connect your programming, brand and vision with more than 200,000 leading content industry executives worldwide 24/7.

In ‘The New Normal’ world this provides targeted, cost effective marketing solutions, from bespoke C21Screenings Premieres, Showcases, Campaigns, Screenings suites, Theme Festivals and Hot Properties, for targeted marketing opportunities around C21’s digital products and services.

C21Screenings provides clients aiming to reach the world’s buyers, commissioners, financiers and every other constituency within this community that delivers.

If you have a brand new programme you want to launch or a number of shows you are looking to push and promote. Then C21Screenings is the perfect platform to allow buyers to screen your shows and reach out directly to your sales team for the rights with your very own company suite. Along with extra marketing promotion throughout C21Screenings, C21Media.net, newsletters and more.

Don’t delay! Use C21Screenings 20-year history of providing the global content business to promote your shows to international buyers looking for your content now!

C21SCREENING SUITES

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Scores of leading players have used bespoke company screenings suites to market programmes to the global acquisitions community.

Now enhanced to provide a raft of new screenings options for distributors aiming to take programming to market without travelling, C21Screenings is the definitive digital solution to promote your content to the world.

Distributors will have their own company C21Screenings suite for buyers to screen their shows and reach out directly for the rights.

With your C21Screenings suite every suite comes with a set of marketing toolkit solutions to help promote your shows to buyers worldwide. Trending shows carousel at the top of each news story, C21Screenings homepage player, C21Media.net sections carousel (between Kids, Drama, Factual and Formats), C21Media section weeklies newsletters, daily newsfeed and context daily newsfeed, direct hot links from C21Media.net news articles and more.

C21Screenings has introduced a new suite of services to allow you to host your own Digital Screening event on C21Screenings, with maximum reach across the global content business.

Gold Digital Screenings Suite
• A C21 Digital Screenings Suite for one year with unlimited uploads (up to 3 minutes duration per show)
• 1 C21 Digital Screening Campaign Event
• The opportunity to showcase one new show into each Hot Properties season playlist (12 playlists per year)
• The opportunity to submit one show into any relevant Theme Festivals playlists (shows
are submitted for editorial selection)
• Full C21Screenings marketing toolkit

Silver Digital Screenings Suite
• A C21 Digital Screenings Suite for one year with up to 30 shows to upload per year (30 x 3 minutes duration)
• The opportunity to showcase one new show into any six of the 12 Hot Properties playlists
• The opportunity to submit one show into any relevant Theme Festivals playlists (shows
are submitted for editorial selection)
• Full C21Screenings marketing toolkit

Bronze Digital Screenings Suite:
• A C21 Digital Screenings Suite for one year with up to 6 shows to upload (6 x 3 minutes duration)
• The opportunity to showcase one new show into any three of the 12 Hot Properties season playlists
• Full C21Screenings marketing toolkit

Every Suite comes with a set of marketing solutions to help promote your shows to buyers worldwide.

DIGITAL SCREENING CAMPAIGNS

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Scores of leading players have used bespoke company screenings to market programmes to the global acquisitions community.

This targeted, cost-effective initiative puts you in control and harnesses the power of the world’s leading online programme market to deliver your shows and message to the world.

Your Digital Screening includes:
A company profile produced by C21 that includes interviews with key executives about the current slate. This can be a written, audio or video piece.
• A playlist of up to 12 promo clips featuring the shows you want to promote.
• All content housed within a newly-designed C21 Digital Screenings Suite.
• Inclusion of Twitter and Facebook feeds within the suite.
• Full contact info and staff profiles within the suite.

Unrivalled marketing and promotional support:
• A DIGITAL SCREENING banner on the home page of C21Media.net and the C21 Digital Screenings home page for one week (max three companies a week).
• A bespoke mailer of YOUR DIGITAL SCREENING to 75,000 global content executives.
• A DIGITAL SCREENING BANNER ON C21Media.net Daily newsfeed for one week.
• A DIGITAL SCREENING BANNER ON C21Media.net Context newsfeed for one week.
• A DIGITAL SCREENING SIDE BANNER ON one C21Media.net Weekly (Kids, Drama, Factual, Formats) for one month.

The YOUR C21 DIGITAL SCREENING package allows you to:
• Explain your latest slate in your own words.
• Present a playlist of new shows to the global market.
• Promote to the widest content community available.
• Harness the power of C21’s market-leading brand.
• Maintain a presence in the leading online programme market.
• Publish future playlists around programme offerings.

C21SCREENINGS PREMIERES

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As the market moves towards more effective digital promotion and marketing of new content, C21Screenings has remained the premiere destination for buyers to source programming. C21Media hosts six seasons of Digital Premiere Screenings, that allow producers and distributors to premiere shows to a global audience of buyers through the content industry’s leading online screenings platform. Each Digital Premiere features a screening of a new show – or trailer for a new show – alongside a video interview with key talent from behind and in front of the camera. The package also includes interviews with the executives responsible for taking the show out internationally. The premieres can be either live, on-demand, or both, and support password-protected access to each event. C21Screenings has seen a 400% growth in use during 2020, and considerable appetite from companies to organise their own screenings on the platform, or to take part in our bi-weekly Theme Festivals. The launch of The Digital Premiere Screenings adds another dimension to the mix, and we expect it to attract attention from buyers and sellers around these unique screenings events. • Create your own bespoke premiere • Reach the world’s content buyers in one shot • Get your talent on screen talking about the show • Ensure your execs get their message across • C21TV creates the promo package • C21 handles all production and streaming • Password protected content if required Harness the power of the world’s most powerful content community with C21Screenings Digital Premieres. C21Screenings Digital Premieres are available on a first-come first-served basis.

THEME FESTIVALS

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Distributors have seen a boom in demand for finished programming, as buyers still look for alternatives to fill holes in their schedules. Leading players have seen during the pandemic a level playing field for distributors by enabling shows to reach platforms they may have failed to reach before. Buyers are being more experimental in the shows that they buy, and as they lose original commissions are looking more broadly at content from tape that they can put into their schedules. To keep supporting the demand for finished tape programming, C21 Digital Screenings is continuing on with a series of genre-focused Theme Festivals for 2021, which will carry on running every two weeks on the world’s leading online programme market. For 2021 these festivals will shine a light on the best acquired programming from global suppliers in the most popular genres.

HOT PROPERTIES

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C21 Digital Screenings runs a monthly HOT PROPERTIES screening event on the platform to help programme suppliers reach global buyers with effective viral marketing solutions. Each month the C21 Hot Properties Digital Screenings includes a report on new shows that are set to make an impact on the global market, and publishes a playlist that features promo clips of those shows. Each C21 Hot Properties Digital Screenings Event is promoted on the home page of C21Media.net and C21 Digital Screenings and a bespoke mailer will see all programmes and interviews distributed to 75,000 international entertainment executives. Event content includes: • A feature report on this month’s hot properties with interviews with execs about the shows • A trailer of up to three minutes of each show • A short description of the show C21 Digital Screenings Clients will be able to submit shows into each C21 HOT PROPERTIES DIGITAL SCREENINGS EVENT.

CONTACT C21SCREENINGS

Sales Hayley Salt – Sales manager hayley@c21media.net Malvina Marque – Sales executive malvina@c21media.net Production Eleanore Hayes – Production manager eleanore@c21media.net

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