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YouTuber Maddie Moate fronts Do You Know

Canadian producer and distributor Portfolio Entertainment has promoted Chelsea Reichert to distribution manager as it looks to expand into premium scripted content.

Based in Toronto, Reichert will represent Portfolio around the world while reporting to VP of sales and development Donnie MacIntyre.

Chelsea Reichert

Reichert has worked at Portfolio since 2018 as production coordinator on shows including Hero Elementary and Doomsday Brothers.

MacIntyre said: “At this critical juncture in the growth of Portfolio’s distribution business, we knew we needed to find a candidate with that perfect mix of creative instinct and business acumen. Luckily for us, we didn’t have to search very far. After working with Chelsea for the past few years and seeing her thrive in Portfolio’s studio operations, we were confident she’s the perfect choice to fill this challenging and exciting new position.”

Meanwhile, streaming platform Azoomee has secured a deal with Portfolio for two shows for its Azoomee Kids TV brand.

Addison (50×11’) is a children’s animated series aimed at 4-6s about the eponymous inventor who solves mysteries with her friends.

Do You Know (100×15’) is aimed at preschool kids and aged 4-7. YouTuber and kids’ presenter Maddie Moate answers some of the biggest questions kids have, such as how ice cream cones are made and how a dishwasher works.

Both series will be available on Azoomee in Spain, Italy, Germany, Brazil, France, Portugal, the Republic of Ireland, the Netherlands, Malta, India, Poland, Russia, Eastern Europe, APAC and MENA later this year.

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